technical MKT program manager

Position Description

R&D Program Manager – Technical Marketing

PositionSummary:  Servesas the key interface between R&D and marketing to jointly develop andsupport winning product concepts, claims, demos, illustrations and innovativemethods for consumer communication. Product categories of focus include, from high priority to low, skincare, color cosmetics, personal care, hair care, fragrances.

This position is a China local position, reports into Avon’s R&D regional Director, and is based at the AvonShanghai R&D center.

Duties

Maintain deep understanding on competitive landscapewith emphasis on skin care

-         Tracking competitor activityfor key product lines and maintain a deep understanding on competitive strategyand activities

Product concept and claim support

-         Serve as a main interfacebetween R&D and marketing for high profile projects (~10 per year)

-         Work closely with marketingteam to brainstorm and develop product concepts and position

-         Identify and finalize killerclaims with brand marketing team and work with R&D team to identifystrategy and approaches to support key claims.

Develop Product Communication Plan:

-         Broad based technical businessskills to support the R&D Marketing Strategic Plan in the creation andexecution of product communication plan.

-         Participate in group meeting toapprove/finalize product communication plan...

-   Be responsible to develop 6+ communication plans each year, includingillustrations and demonstrations.

-         Utilize literature searches,vendor base, competitive reviews, new technology/Innovation teams etc. tocreatively suggest new ways to visualize product key features and benefits.

-         Collaborate with formulationgroups (product development teams) to develop the desired demonstrations.

-         Collaborate with legal,regulatory and PD to obtain approval for the desired demonstrations.

-         Identify and collaborate withthe right groups, inside or outside the Company, to develop the desired visualrepresentations.

-      Identify and collaborate with the rightgroups, inside or outside the Company, to construct the desired sales kits.

QUALIFICATIONS

-         Advanced degree in chemistry,biochemistry, medicine, pharmacy, or related science.

-         Experience level -  6+ years related experiences in cosmetics onconcept/claim development and support.

-         Good understanding on cosmeticproducts with focus on the Asia market

-         Strong interpersonal skills.

-         Ability to manage multipleprojects simultaneously (directly or indirectly) within extremely shorttimeliness.

-         Effective written and oralcommunication skills.

-     Bilingualin English and Chinese.

-     Fluent oral and written communicationSkill in English required.

-     Ability to establish effective crossfunctional and cross cultural relationship, particularly with Marketing.[1]

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